Category: Uncategorized
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Motivation at the Met
Motivation is a tricky and sometimes slippery concept to talk about. I like the way the Greeks explored it – externalizing the entire phenomenon onto the artistic muse. I deeply relate to the feeling that some metaphysical being is bestowing or withholding my inspiration and drive at their unintelligible whim. …
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Storytelling as Emotional Motivation
Storytelling is an activity that likely goes back as far as the dawn of human consciousness. At a minimum, we’ve been depicting stories in caves since 30,000 years ago. Our survival as a species could well have been in part due to humans’ ability and desire to tell their loved…
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How Color and Font affect attention and action
Color and font are two elements of marketing and advertising that can really make or break a campaign. Some studies appear to indicate that people have different preferences and different reactions to varying types and uses of color and text in advertising and informational campaigns. Our brains evolved to enjoy…
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Sequim Botanical Garden
In early April, I visited the Sequim Botanical Garden at Carrie Blake Park for their Work and Learn party. The tiered hillside was covered in showy blooms and even though it was sprinkling while I was there, the work party was lively and friendly. This month, Gary Butler, an employee…
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Visual Vocabulary
Floral Peppermint Pungent Musty Flow Interested Bored Annoyed Thermal Headache Cut Break Wobbly Steady Dizzy Accelerate I thought I was a lost cause when it comes to drawing, but I’m learning how to copy a photograph with brushes in Photoshop and it’s really fun. Rough Smooth Soft Wet My next…
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Visual Vocabulary
This project is a fun little activity that I’ll keep adding to over time. This week I’m starting with gifs that show thermoception or our perception of temperature.
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Incentives Short
This week my video project was to create a 30 second short on what motivates me. Lucky for me, I have been making an effort to stop what I’m doing and film when I see something that makes me happy. The video of hermit crabs at the beach, my desk…
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Who do you serve?
When I do an analysis of a company’s marketing and lead generation, the questions I ask are designed to get me closer to understanding the hot, beating heart of sales – who is your audience and how do they feel? Some business owners have more information about this than others.…
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The role of special effects in story telling
Special effects have come a long way since my childhood in the 80s when, as exciting as they were, big budget blockbuster movies often came across as more comical than believable. I admit to having a little bit of bias against big budget productions packed with fiery explosions and monsters.…
Marketing Solutions for Highly Skilled Professionals 